Giorgio Armani was born in 1934 in Piacenza, Italy, an industrial town about 20 miles south of Milan. He was the son of Marie and Ugo Armani. 1970 Armani started a company with his friend Sergio Galeotti, who was an architectural draftsman. For five years, they freelanced with various manufacturers and designed for others. 1975 Giorgio Armani launched his own label, the Giorgio Armani Company was born. Today Armani is synonymous with natural elegance.
He later revealed that he developed his classic style during this time, following frequent trips to the UK. "England was virtually the most important centre for inspiration," he says. "When I was working for Il Rinascente we used to travel to London for the influences, to see the shops, to learn. I remember seeing some yellow cardigans in a small boutique and bringing them to Il Rinascente and everyone thought I was insane. Yellow cardigans were what the Duke of Windsor was about, they were not something for the average man.
In 1974, Armani introduced his own menswear label, his first womenswear collection coming a year later. Since 1975, Armani has overseen the launch of Giorgio Armani Junior, Underwear, Swimwear, Accessories and Occhiali. Capitalising on the cachet of his more exclusive label, he opened the first of a series of stores selling his cheaper diffusion lines, Emporio Armani and Armani Jeans, in 1981.
Classic five pocket design jeans with straight leg and high waist. Zip fly and branded button fastening. Metallic effect leather jeans tag on waistband and large Armani Jeans initial embroidery and appliqué on back pocket.Wear these designer jeans with layered chunky knits and finish with a pair of Sam Edelman heels for a fierce edge.
